Category:
E-commerce
Marketing and Sales
Customer service
The owner of an e-commerce store that offers high-value products that require direct contact with the customer service department before finalizing the purchase. Despite the well-organized order handling process at BaseLinker, the company lacked an effective customer relationship management (CRM) system, which made it difficult to effectively handle sales inquiries.
No conversion directly on the store page
Due to the specifics and price of the products, customers preferred to contact salespeople before purchasing, which made it difficult to track and handle leads.
Inefficient management of sales inquiries
The company tried to send inquiries directly to BaseLinker, which disorganized the sales process and made it difficult to monitor the progress of customer service.
Lack of centralization of customer contact history
The inability to record conversations and complete contact documentation in one place led to a scattering of information.
Limited sales team mobility
Dealers found it difficult to access customer information outside the office, which limited their effectiveness in the field.
Rebuilding the sales process with CRM as the focal point
Instead of sending queries directly to BaseLinker, we implemented a process where all leads go to CRM first. There they go through a full sales funnel, which makes it possible to manage customer relationships more effectively.
Integration of Baselinker and CRM
We have created a two-way integration, thanks to which order data in BaseLinker is synchronized with CRM, ensuring consistency of information at every stage of sales.
Implementation of integration with Slack
We integrated CRM with Slack, which allowed salespeople to quickly respond to queries and manage contacts from a mobile phone, increasing team mobility.
Implementation of VoIP system with automatic call transcription
We have introduced a VoIP solution that allows you to record phone calls between traders and customers. Conversations are automatically transcribed and saved in CRM, which provides a complete history of contacts in one place.
The CRM funnel allowed for better query management and increased conversions.
All communication history (emails, conversations, notes) is stored in one place in CRM.
Integration with Slack and VoIP enabled merchants to conveniently serve customers from anywhere.
Cost of implementation
10 000 EUR
Deployment time
2 months
Time saved
95 h monthly
Return on investment
after 6 months
Do you have an online store and need a company that will integrate all your programs into one system? See how we improve the efficiency of e-commerce processes!
Learn more
Select the topic you are interested in in the form and our specialist will contact you within 24 working hours.
Thank you for contacting us!
Sagiton Sp. z o.o. © 2025
