Integrations and process automation in e-commerce

In today's fast-paced world, making decisions based on data in e-commerce is becoming increasingly important. Effective inventory management or marketing campaigns conduction is not possible without a clear view of statistics. At Sagiton we implement e-commerce dashboards for small and medium-sized stores, thanks to which our clients do not have to act blindly! The integration of several sources of information (including marketplace, online store or WMS) allows us to comprehensively present the data results. Thanks to automation in e-commerce, we implement, among other things:

• dashboards of sales activities,
• dashboards comparing marketing and sales results,
• automated logistic reports,
• panels with conversion rates per marketing campaign.

Do you have a problem with data transparency? Contact us and get dashboards that synchronize data in real time. Process information better and make effective business decisions!

We automate customer service in e-commerce to switch it to autopilot!

We design automated processes that take the most time-consuming, repetitive tasks out of your team and allow you to serve customers faster, more efficient and without downtime even when no one is working.

Do your customers also shop outside of business hours and want to get answers to their questions quickly? In e-commerce chatbots take a massive part of automated service – implement them as round-the-clock sales and service support. We integrate chatbots with:

• knowledge bases,
• product systems
• order data.

Thanks to this, they always provide up-to-date and precise answers — from the availability of products, to the status of the order, to the basic procedures of returns or complaints.

Customer service automation can also involve implementation of intelligent prioritization of tickets, which automatically analyzes the content of queries and assigns them an appropriate status of urgency. The most important issues — complaints, payment or delivery problems — go to the service first, and simple questions are handled automatically or referred to the appropriate departments without unnecessary delays.

We also automate gathering requests from multiple channels — chat, email, forms or social media — combining them into one transparent service system. Every customer gets a quick confirmation of contact, and your team works in a single, organized dashboard, without the chaos and manual data swearing.

Appropriate use of e-commerce automation tools ensures greater customer satisfaction and real team relief.

The complexity of your products means that customers make a lot of inquiries to the order department before buying?

We implement product configurators, thanks to which your customer will place an order already from the e-commerce platform. The system will automatically collect the required information so that the potential customer knows the answers to their potential questions and the price of the product, even before contacting customer service. As a result, your team will gain valuable time and the person interested in the product will be more involved in the purchasing process.

Creating dedicated product configurators is a great way to increase sales if you offer:

• Customized furniture and interior fittings — customers can independently choose dimensions, materials, colors, accessories or functions on the website, and the configurator updates the visualization of the product and its price on a regular basis. This allows them to buy exactly what they need — without multiple email exchanges and manual pricing.
• Automotive products — configurators allow, for example, to match rims and tires to a specific model, eliminating the risk of wrong purchase. They also work well in the machinery industry — e.g. when choosing extensions, attachments or equipment packages for agricultural and construction machinery.
• Technical and finishing products — windows, doors, blinds, fixtures or panels — configurators allow you to choose dimensions, colors and technical parameters, automatically calculating the price based on the data provided.

The configurators that we implement are not only an immediate personalization of the offer, but also a way to study the needs of customers (e.g. statistics with the most frequently clicked configurations) or to automate the offer. Such tools can be combined with CRM or WMS systems and become part of your sales funnel!

Do you sell across platforms and want to manage all your products from a single tool?

We implement PIM systems for e-commerce that enable central management of product data. PIM makes entering, deleting or updating product information simple and efficient. You type content in one place and it updates across all channels.

Connect your online store and all marketplaces (e.g. eBay, Facebook) by implementing PIM!

In addition, we can create more advanced e-commerce automation for marketing management and product descriptions, for example:

• automatic generation of product descriptions,
• generating product images with AI,
• optimization of descriptions for SEO,
• integration with ERP systems.

Learn more about the capabilities of PIM systems: https://www.sagiton.pl/en/services/implementation-and-integration-of-pim

Is the shipping of products in your e-commerce efficient enough?
We optimize the flow of data between the store, warehouse and courier companies, so that orders are processed faster and without errors. We automate the transmission of shipment statuses, the generation of documents and the sending of e-mail and SMS notifications, so that the customer knows exactly what is happening with his package at every stage.

Do you lack a well-functioning system for handling returns and complaints?
We design dedicated return panels, which simplify customer requests and organize the process on the store side. We integrate everything into your warehouse and sales systems so that return statuses update automatically and funds are returned without manual handling.

Standard e-commerce tools do not meet your expectations in everyday logistics?
We will create and integrate systems tailored to the specifics of your store — automate instead of limiting yourself to the functionality of ready-made solutions such as WMS or ERP. From a single panel you can manage orders, shipments, returns and complaints in the full cross-section of sales channels. Create a central e-commerce logistics command center with us that reduces operational chaos, reduces turnaround time, and allows you to scale sales without increasing operational costs.

We implement solutions in the field of automation of e-commerce marketing, that connect your online store to databases, sales systems or communication tools. Examples of marketing automation solutions in online sales:

• Automated Mailing Campaigns — thanks to automation, we can combine email marketing tools with store data to trigger shipments with abandoned baskets, unfinished configurations or personal discounts. The use of segmentation allows you to reach the right customers with the message and really increase conversion. Get full email marketing automation working without manual handling.
• Monitoring of stock and advertising campaigns — thanks to marketing automation, campaigns can be synchronized with the ERP system and stock balances on an ongoing basis. Thanks to this, you can automatically turn off ads for out-of-stock products or suggest marketers move the budget to other products. This avoids burning your budget and promotes only the available assortment.
• Marketing and sales dashboards — we can create central reporting panels for you showing the effectiveness of all campaigns in one place. With such automation of budget management in e-commerce, you can quickly see which activities bring the best return on investment. This makes it easier to make decisions about scaling or optimizing budgets.