Category:
Marketing and Sales
The client is a dynamically developing company, whose marketing team regularly creates new campaigns and promotional strategies. He needed a solution that would streamline the process of collecting and implementing ideas, eliminating communication chaos and ensuring a better organization of work. The key was to create a system that would allow easy reporting, prioritization and planning of the implementation of marketing initiatives.
Team members in the marketing department spontaneously threw ideas into Slack, which disrupted work and disrupted their schedules.
Teams did not know which ideas were relevant, leading to confusion and unrealized initiatives.
The lack of a central place to collect ideas meant that some of them were not implemented or evaluated.
The team needed a mechanism to facilitate the evaluation and planning of the implementation of the best initiatives.
We enabled the marketing team to quickly add ideas directly to the messenger they use — Slack.
Each proposal is now assigned to a category, e.g. digital campaigns, content marketing, social media, SEO.
Before the weekly marketing meeting, the messenger generates a list of ideas broken down by category and priorities.
Accepted ideas go to ClickUp with a prioritization and implementation schedule, the rest are rejected or carried over to the next weeks.
Thanks to the centralized system, ideas are not lost and the process of their implementation is more transparent.
We have integrated Slack, Airtable and ClickUp into one process so that users do not have to learn new tools, which has increased the convenience of using the system.
All concepts are collected, analyzed and prioritized.
Ideas are not lost, and the best are effectively put into practice.
Marketers do not waste time on chaotic discussions, and the work is more orderly.
2 000 EUR
2 weeks
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