Improvement of the process of collecting and managing ideas

Category: 

Marketing and Sales

About our client

The client is a dynamically developing company, whose marketing team regularly creates new campaigns and promotional strategies. He needed a solution that would streamline the process of collecting and implementing ideas, eliminating communication chaos and ensuring a better organization of work. The key was to create a system that would allow easy reporting, prioritization and planning of the implementation of marketing initiatives.

Main problems encountered by our client

Chaos in the management of marketing ideas

Team members in the marketing department spontaneously threw ideas into Slack, which disrupted work and disrupted their schedules.

Lack of a system of verification and prioritization of ideas

Teams did not know which ideas were relevant, leading to confusion and unrealized initiatives.

Ideas died on the messenger

The lack of a central place to collect ideas meant that some of them were not implemented or evaluated.

Difficulties in translating ideas into concrete actions

The team needed a mechanism to facilitate the evaluation and planning of the implementation of the best initiatives.

As a respond to clients problems and challenges we implemented

Idea submission system integration with Slack

We enabled the marketing team to quickly add ideas directly to the messenger they use — Slack.

Automatic classification of ideas

Each proposal is now assigned to a category, e.g. digital campaigns, content marketing, social media, SEO.

Verification of ideas before the weekly meeting

Before the weekly marketing meeting, the messenger generates a list of ideas broken down by category and priorities.

Prioritization and implementation planning system

Accepted ideas go to ClickUp with a prioritization and implementation schedule, the rest are rejected or carried over to the next weeks.

Elimination of chaos in communication

Thanks to the centralized system, ideas are not lost and the process of their implementation is more transparent.

Use of the tools used by the team

We have integrated Slack, Airtable and ClickUp into one process so that users do not have to learn new tools, which has increased the convenience of using the system.

Benefits of implementation

All concepts are collected, analyzed and prioritized.

Ideas are not lost, and the best are effectively put into practice.

Marketers do not waste time on chaotic discussions, and the work is more orderly.

Details of implementation

Cost of implementation:

2 000 EUR

Time of implementation:

2 weeks

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